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How Much Life Insurance Do You Really Need?

Well, Valentine’s Day is fast approaching, so I thought I’d tie in this post to the theme of love!  No, I’m not going to suggest that you purchase a life insurance policy as a Valentine’s gift! However, this is a good opportunity to think about WHO matters most in your life and how much you care for them!  Perhaps you will think about how much coverage you currently have, because life insurance is really about protecting the ones you love.

Does Clark Howard Really Give Bad Advice About Life Insurance?

When I started in the insurance business 13 years ago, I heard a few experienced agents mention Clark Howard and why I should learn to overcome the “Clark Howard objection”.  In case you’re not aware of this, Clark Howard is a consumer advocate who has a very popular radio show.  He is well known in Atlanta and his popularity has grown considerably over the years — in Georgia and all across the nation.

The company I worked for taught new agents to promote variable universal life insurance (permanent insurance) as a way to solve all our clients’