I am often asked my opinion of Return of Premium life insurance — ROP for short. Like most products on the market, ROP can make sense for some and not for others. When ROP products were first offered several years ago, I heard Clark Howard offer his opinion on the product and I was a little suprised by what he had to say. He said that it was a good move for those people who are very diligent about paying their premiums on time and plan to keep the policy for the full term period.